Resources
Insurance Lead Generation Resources for Agents & Agencies
Freedom Marketing Group publishes practical resources for insurance agents, agencies and sales teams working with Medicare, ACA, Final Expense and Auto Insurance leads.
Explore lead economics, acquisition formats, follow-up strategy, technology and operational best practices designed to help agencies make better decisions before increasing lead volume. Ready to compare campaigns? See insurance leads for agents across every FMG vertical.
Featured resources
Insurance Lead Cost & ROI Calculator
Model lead spend, acquisition cost and break-even economics.
How Insurance Leads Flow
Follow the journey from consumer interest to agent conversation.
Insurance Lead Generation Help Center
Answers to common insurance lead generation questions.
Insurance Lead Quality Guide
What lead quality means and how to measure it.
Browse by insurance vertical
Medicare
ACA / Health
Final Expense
Insurance Markets by State
Compare sourced population figures, major markets and state-specific planning considerations. Ask our team about current availability.
View all state markets →Browse by goal
Buy better leads
Improve conversion
Compare lead formats
Set up your tech stack
Understand compliance
Start as a new agent
Lead generation guides
Tools & research
A state market report and an agent compensation analysis are in preparation and will be published once verified source data is available.
New agent center
New Insurance Agent Guides: six practical guides for building a repeatable business.
- The First 90 Days as a New Insurance Agent
- Medicare vs ACA vs Final Expense vs Auto: Choosing Your First Vertical
- How to Build Your First Insurance Lead Budget
- CRM & Follow-Up Basics for New Insurance Agents
- A Practical Daily Workflow for Insurance Agents
- Insurance Sales Metrics Every New Agent Should Track
Latest insights
Auto Insurance
Auto Insurance Shopping in 2026: What Agencies Should Expect in 2027
October 21, 2026
Medicare Insights
Medicare AEP 2026 Is Here: What Agents Need to Know About 2027 Changes
October 15, 2026
Final Expense
Good Final Expense Leads Stay on Your Books
October 1, 2026
Glossary
- TCPA:
- The Telephone Consumer Protection Act, a U.S. federal law that restricts certain calls and texts to consumers, including autodialed and prerecorded calls.
- TPMO:
- Third-Party Marketing Organization: under CMS rules, an entity that sells, markets or promotes Medicare plans on behalf of plans or agents.
- Scope of Appointment (SOA):
- A CMS-required record of which Medicare product types a beneficiary agreed to discuss before a sales appointment.
- Live Transfer:
- A consumer who is screened by an intake rep and then connected to an agent while still on the call.
- Exclusive Lead:
- A lead or call sold to only one buyer.
- Shared Lead:
- A lead sold to more than one buyer.
- CPA:
- Cost per acquisition: lead spend divided by sales.
- Contact Rate:
- The share of leads an agent actually reaches.
- Speed-to-Lead:
- The time from lead submission to the first contact attempt.
- Persistency:
- The share of policies still in force after a set period.
- AEP:
- The Medicare Annual Enrollment Period, October 15 to December 7 each year.
- Ping/Post:
- A real-time lead auction: partial data is 'pinged' to buyers for bids, then the full lead is 'posted' to the winner.
Help center
- What is a live transfer?
- What determines insurance lead cost?
- What makes an insurance lead high quality?
- How quickly should an insurance lead be contacted?
- What is TCPA?
- How should agencies test a new lead source?